Google My Business is a valuable tool for a local business, and the best part – it’s free! Keeping your business’ information up to date on Google makes it much easier for potential customers to find your business and learn more about what you have to offer.
Google My Business offers other valuable tools to manage your business information and how it appears on Google, including Search and Maps. Verifying your business’ information through Google My Business makes your business twice as likely to be considered reputable by potential customers. This tool also gives potential customers access to information such as your hours, including holiday/special hours, a link to your website, and lastly your street address.
Another great benefit of this tool is the ability to interact with customers. Your business will be able to read and respond to reviews that customers leave, along with the ability to post photos that emphasize what you do. According to Google, businesses that add photos to their listings receive 42% more requests for driving directions on Maps, and 35% more clicks to their websites than business who do not utilize these features.
Lastly, Google My Business offers insight information on your customers. This includes how your customers searched for your business, and where they are located. You can also see how many customers called your business directly from the phone number listed.
Optimizing your Google My Business account is an excellent way to increase your chances of showing up in local searches and in organic rankings in general. Are you interested in learning how you can take advantage of search engine optimization to push more leads to your site? Contact the team at Sire today.