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5 Web Design Tips to take your website from good to great!

BY Heather Chulick — June 22, 2017

Your website is often the first impression that customers will get about your business. Here are five important website design tips that will help you get more leads and increase revenue!

1. Choose a Clutter-Free Design

When your customers visit your website, they want to have an easy experience. They want to quickly and easily access information without being bogged down by ads, banners, icons, badges, signs, pop-ups, or buttons. Less is more - keep it clean and use flat designs and white space to enhance your customer's experience. When planning your website, consider how the site will make your customers feel. Content should be easy to find with only your most important information highlighted. Consider these key design elements:

  • Color Scheme: Color affects the mood of your site and impacts the appearance, tone and branding.

  • Font: Font style, size, and weight creates a hierarchy that organizes information on your pages.

  • Layout: When it comes to layout, keep it simple. Make it easy for your visitors to find what they need quickly.

2. Add Visual Content

Did you know that 65% of the population describes themselves as visual learners? Visual content increases message association, brand awareness, and engagement-and enhances the overall design of your website. Websites with images get more views, double, in fact, than pages without.

  • Photos: Photos can bring your products or services to life. They have a massive benefit to your SEO, and can even fuel social media engagement.

  • Videos: Four times as many consumers would prefer to watch a video about a product than to read about it. Adding videos will encourage visitors to spend more time on your website learning about your products and services.

  • Infographics: Having infographics on your website makes your content more appealing. They are a great way to show valuable ideas and make information easier to understand.

3. Keep Your Navigation Simple

Eighty-one percent of people only skim the content they read online (source). When customers visit your website, the truth is, they will only spend a few seconds on any of your web pages. Your navigation is the roadmap to all of the information in your website. If the navigation is simple, it will only lead to better business for you. Just like a physical layout, navigation in a website creates an ideal flow of links. A good navigation will:

  • Convey your business goals.

  • Help impatient users access information easily.

  • Maintain a logical flow of content.

  • Give an organized view of your website.

4. Add Calls To Action 

Calls to action (CTAs) are the bread and butter of a website. They are words that inspire visitors to your website to get to the next stage of your marketing funnel. Conversions, revenue, and profit all stem from customers taking an action. A CTA is meant to appeal to users and incite them to act. Successful CTAs convert leads and turn them into customers. These small but powerful buttons will ask visitors to "download now", "read more" and take countless other actions. 

5. Incorporate Responsive Design

Eighty percent of internet users own a smartphone and they're using it to access your website. Your website needs to be responsive and easy to use and view across all platforms - not just desktop. A responsive design resizes navigation and design elements to make them display and work properly on different screen sizes. Because more people search on mobile than on computers, mobile generates more page views. If your site is not mobile-friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load. What makes responsive design even more critical to the success of your website is its effect on SEO. Google takes responsive design very seriously. Recently, Google rolled out the "mobile-first" version of their index, which means that your search engine rankings could potentially drop if your site doesn't adhere to Google's 'bare minimum' of mobile responsiveness. 

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