Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?
Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym.
We want your business's Instagram posts to receive optimal engagement, so we've put together a guide for using Instagram hashtags in 2019 to help you attract the right followers.
Why Use Hashtags?
Hashtags are essentially Instagram's sorting process. With around 95 million photos posted on Instagram every day, it's difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it. Additionally, hashtags can assist you in categorizing your posts. They also help you reach your target audience, and help your target audience find you.
How to Use Hashtags
- Keep them organized: To create an efficient hashtag system, make sure you keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you will see a relationship between certain hashtags and your most popular posts, which will help you decide which hashtags work best for you.
- Find the best number: The amount of hashtags that are successful can vary for every brand. Give your brand enough time in the trial and error period to find the number of hashtags that will work for you.
- Narrow your hashtags: Keeping your hashtags smaller and more specific will make it easier for your target audience to find you easier because you will be competing in a smaller pool. For example, instead of #dogs, use something more specific like #goldenretrieverpuppies.
Utilizing Instagram hashtags can be very beneficial for your business in 2019. Looking for ideas to push new business growth in the coming year? Contact our team at Sire Advertising to discuss your marketing strategy!