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Tis' the Season for Email

BY The Sire Team — October 23, 2018

The holidays are right around the corner, and it's time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, our team has outlined a few suggestions to keep your message on track.

be authentic.

The first step to creating a great holiday email is to be authentic. You want to focus on the customer, not just an aggressive sales agenda. More emails are sent than usual during the holiday season, and it’s often hard to remember that there’s a real person at the other end of your email communication. The holidays are a busy, hectic time for everyone (not just businesses!) and they probably won't appreciate having their inbox flooded with hard-sell emails. Respect their time, and adopt a helpful, customer-centric approach.

It’s the holiday season, after all, you can’t just write up some sales oriented copy and call it a day. Tap into your subscribers’ emotions, and focus the copy on how you can help them spread joy through the gifts that you offer. Even a simple holiday greeting can go a long way in building trust with your customers.

create a powerful subject line.

In order to grab the attention of your reader, you must create a powerful subject line. Remember, you're being human and helpful, so you want to tie that subject line to the content you're providing in the email and show the value you're about to provide.

Here are some examples:

  • Sales focused subject line: Free shipping on your holiday gifts!
  • Timeliness: Exclusive hours open to you!
  • Showing gratitude: Thank you for your support this year!

The holidays are a joyous time, so be sure to have fun and add some emoji’s to the subject line to bring delight and cheer to your emails!

support all of your campaigns.

You can use emails throughout all of your holiday initiatives and goals. The flexibility of email and the diversity in which it can be used means that regardless of the campaigns you're running during the holidays, you can utilize your email marketing.

Remember, you want to strive to provide an experience for your audience that's helpful. They're connecting and interacting with you on all of your outlets, and thus having your emails support all for your campaigns will help you tie all these pieces together to make a cohesive and unified experience for your readers.

Let us make your life easier this holiday season! Call in the elves at Sire Advertising to fast-track your email marketing. Email or call 570.743.3900 today!

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