You might expect social media to be the all-star hitter in the world of online marketing. While platforms like Facebook and Instagram still have their place in the marketing mix, other means of communication—such as email marketing—can often push through the clutter and generate the ROI you need!
consider the effectiveness.
When scrolling through your social media platforms, how often do you engage with all of the material posted? Social media can be passive with audience members often missing a lot of the content actually posted. When they are not required to engage with the content, they often pass right over it.
This is where email newsletters become more effective. Everyone checks their email, just like social media, however the difference is the individual must actively engage with the content. They can choose to either open the message or delete it. Regardless of which action they choose, they are still interacting with each message you send.
garner maximum attention.
The best way to get the reader to engage with your newsletter is to create an attention-grabbing subject line and lead article. If readers are not interested in the small amount of content in the email preview, they will simply delete it.
consider your audience.
Another thing to keep in mind is to make sure the content you are creating fits the audience. Curate valuable content that your target market will actually want to read. You can even link different parts of your email to your website if you have more information offered there. Toss in special offers and members-only information to add a level of exclusivity to your communications.
Lastly, don’t make the email too long. We live in a fast-paced society, so individuals do not have an excess of leisure time to read a lengthy email. Keep your emails concise and to the point to keep viewers engaged. Offer links to references beyond your email to give readers the opportunity to learn more without the requirement to do so directly within your email.
let's get started!
Contact the team at Sire today to learn how you can make the most of your email marketing strategy.