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Protect Your small Business data

BY The Sire Team — February 15, 2017

When it comes to security on the web, the obligation falls to the user. It's up to you to make sure that your password is safe and secure. Weak passwords make it easy for hackers to get into your small business data, endangering your reputation and costing your business money.

"63% of confirmed data breaches leverage a weak, default, or stolen password." - Source: 2016 Data Breach Investigations Report from Verizon.

Data breaches aren't restricted to large, Fortune 500 companies.

"The last five years have shown a steady increase in attacks targeting businesses with less than 250 employees." - Source: Internet Security Threat Report, Vol. 21, April 2016, from Symantec.

Password Do's and Don'ts to Protect Your Business From Cyber Criminals:


  • Create a long password that is at least 8-12 characters long including upper and lowercase letters, numbers, symbols, and punctuation.
  • Create a password that is hard for humans and computers to guess, but is easy for you to remember.
  • Use an algorithm to remember your password (Think of a sentence, then use the first letter of each word or substitute numbers and punctuation appropriately. "The five-and-ten is at Main and Ash Streets" becomes the password T5&10i@M&ASt.s. It's best if it includes uppercase, lowercase, numbers, symbols, and punctuation).


  • Don't use a password that is hard to remember and easy for humans or computers to guess.
  • Don't re-use the same passwords between work and home.
  • Don't use a short password.
  • Don't re-use the same password for financial institutions and social media.
  • Don't re-use the same password for an administrator at work as your standard login.
  • Don't tell anyone your password! If you share it, change it when the other person is done using it.
  • Don't write your password down on a sticky note or a piece of paper.

Bad Password Examples

Type Password
Your Birthday 11241980
Names David
Personal Information  crv4356
Dictionary Words Constantinople
Dictionary Words With Simple Algorithms cat?dog


Good Password Examples

Type Password
First Letter or Words of a Sentence T5&10i@M&ASt.s.
Nonsense blu&$&hzPMS
Inverted Words
With Random Characters


Resources to Help Create and Manage Your Passwords

  1. LastPass: It's free and remembers, stores, auto-fills, and protects all of your passwords. One of its best features is that it is able to generate strong passwords for all of your accounts. Plus you get a tool on your toolbar making life even easier!
    Download LastPass here.
  2. Dashlane: Also offering a free version, Dashlane organizes your passwords, lets you access them on all of your devices, and auto-fills your passwords for you.
    Download Dashlane here.
  3. KeePass: KeePass doesn't have an attractive interface like the others, but don't judge a website by its interface. KeePass is both free and open source with super-strong security, multiple user support, and plugins to enhance it. Because it's open source, it might be intimidating for novice users.
    Dowload KeePass here.

We hope this article helped you find ways to secure your small business data! Use digital marketing to transform your business with these great tips!


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