In Google’s continuous pursuit to curate the most relevant content to users, the search engine giant has changed up a few things this year that could impact the way you optimize your website.
As all marketers know, those who play nice with Google will show up in prime positions in search engine results, drive more traffic to their websites, and reap the benefits of a smart SEO strategy! Below are a few things to keep in mind as you plan your online strategy.
Rich answers are worth their weight in gold.
Google is now showing more rich answers than ever before. These are featured blocks of information that detail important information related to your search such as the one shown here.
As you can imagine, listings like this get more clicks compared to a regular text result. Therefore, if content from your website becomes a rich answer in Google that would translate into a huge boost in online traffic.
Mobile compatibility is a must!
Businesses who are trying to squeak a few extra months with a dated website will now be penalized if their website is not mobile friendly. Google’s switch to a mobile-first index gives priority to websites that are easiest to navigate on a mobile phone. This not only applies to mobile rankings, but to desktop ranks as well. This huge change from Google is sure to entice businesses to upgrade their online strategy to avoid losing valuable website leads.
Behold the intelligence of the semantic search.
We should never be too surprised at how intelligent Google search is. Well, it’s even smarter now! Semantic search capabilities have become more advanced in 2017, meaning that results do not draw from precise keywords alone. Instead, they are compiled based on an intricate web of associated terms. For example, if you search for ‘warm sweater’, you will also get results for ‘winter sweater.’ Therefore, it’s important to consider is semantic search when optimizing your website content. Think about the big picture of search terms and then think even bigger!
The SEO landscape is changing quicker than ever before and staying on top of the latest trends is a must for today’s businesses. If you are interested in learning more about online marketing or web development, our experienced team is always available to discuss your needs. Give us a call today at 570.743.3900 or email firstname.lastname@example.org.
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