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losing traffic on your website? optimize for mobile!

BY Heather Chulick — April 27, 2017

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Now with more than half of internet traffic coming from a mobile device, it's more important than ever to make sure that your website is primed for mobile viewing. Significantly more users are accessing the web from a tablet or smartphone than a desktop, and they are also doing so with more eCommerce intent than ever before. Not convinced? These stats will do the talking for you:

  • 80% of internet users use smartphones. [Source]
  • Google says 61% of users are unlikely to return a site if they had trouble accessing on mobile and 40% visit a competitor's site instead. [Source]
  • 83% of mobile users say that a seamless experience across all devices is very important. [Source]
  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. [Source]

We've reached a point where the "phone" part of a smartphone is just a feature and not the primary function, which is good news for brands that use Inbound Marketing as their primary strategy. When it comes to your website, first impressions really do count. People use their mobile device to find a local business when they're ready to buy and a great mobile website makes the decision even easier for them. 

If the stats didn't convince you, here are the eight reasons why your website needs to be mobile optimized:

1. Everyone's On Mobile


We no longer live in a world where people rarely use their phones. Now these "mini computers" are used by a whopping 80% of internet users. That's 12 million people accessing the web from their mobile devices. That means that if your customers are online, they're looking for your website on their phones. These statitistics are only the beginning, as mobile website use is estimated to grow in the coming years. You need to think mobile to stay in the game. 

2. Over Half of Web Traffic is Mobile 


If you're like most business owners, you're looking to increase the traffic to your website. Mobile devices will account for 75% of global internet use next year, according to the Zenith Mobile Advertising Forecasts 2016 report. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to 68% in 2016, and Zenith forecasts it to reach 79% by 2018. Why can’t mobile users just engage with your desktop site via their phones? The answer to that is...

3. Mobile Users Behave Differently


While it's technically the same users behind mobile and desktop devices, people tend to behave differently based on which device they're using. Mobile users consume alot of visual media, with a major focus on images and video. 
Capturing this traffic requires an optimized design, harnessing the power of these media types to engage users. Making your website mobile optimized is crucial because...

4. Mobile Users Switch Devices

According to surveys, 90% of people switch between devices at some point during the sales process. Even if desktop is handling the most of your conversions, users will engage with your site via mobile at some point in the sales process. Users will browse on their phones while bored, looking for things that interest them, and then move to a desktop to complete the purchase. 

5. Mobile Landing Pages require different strategies


What works for your desktop landing pages is not gaurenteed to work for mobile. Mobile screens simply can't handle the same style that you would use on a full desktop screen. If you want to take advantage of the frequent purchasing behavior of mobile users, you'll want to create responsive landing pages with these users in mind. Your mobile landing pages should incorporate these elements:

  • 5-word headlines
  • Minimalist design
  • Bright CTA button
  • Lightning fast page-load speed

6. google Favors mobile responsiveness


"As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens," a Google representative has said. As businesses catch up with the trend towards mobile optimization to aid their websites in appearing at the top of Google mobile search results, a company website that isn’t fully responsive has reduced opportunity at being discovered through a mobile search. If you want to improve your organic traffic, your website must be optimized for mobile. 

7. A mobile site will differentiate your brand


According to recent surveys, only 56% of small business websites are responsive. That means that while all of your competitors are lagging behind, you can grasp this opportunity to stand out. If nearly half of your competitors have unoptimized sites, then your easy-to-access and use website will be an easy way to gain a competitive edge.

8. How to Go Mobile

Step 1:  You'll need to implement a responsive website design. Contact the Sire team at 570.743.3900 to get started!

Step 2: Next you'll have to optimize your marketing efforts for mobile within your responsive design. This involves analyzing how customers are engaging with your site and adjusting accordingly. It's time to transform your marketing strategy!

Download this free slideshow to learn how to use digital marketing to jump-start your business.

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