According to LucidPress, brand building is, “the process of shaping customers’ emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan that stands the test of time and people.” Many factors[...]Read More
power up your message with Personalization
Personalization in marketing has largely changed over the past several years. Including someone’s name at the top of direct mail or an email is no longer engaging enough. In order to reach a larger audience, your brand must understand the[...]Read More
#usehashtags in 2019!
Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Did you know an Instagram post with at least one hashtag[...]Read More
social media holiday calendar for 2019
It seems like almost every day is considered some type of holiday. Whether it’s National Pie Day or Love Your Pet Day, there is a holiday for everyone to enjoy!Read More
New Year. New Goals.
As the year winds to a close, it’s a natural time to begin planning and strategizing for 2019. What does your marketing plan look like for the new year? How will you allocate the 2019 budget? Maybe you are considering expanding your reach[...]Read More
Tis' the Season for Email
The holidays are right around the corner, and it's time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, our team has outlined a few suggestions to[...]Read More
Optimize with Google My Business
Google My Business is a valuable tool for a local business, and the best part – it’s free! Keeping your business’ information up to date on Google makes it much easier for potential customers to find your business and learn more about what[...]Read More
11th annual sire golf marathon raises $4,289 for area youth organizations!
Selinsgrove, PA— For 11 straight years, Sire Advertising’s Annual Golf Marathon has raised money to support local community-based organizations. Fundraising surrounding the 2018 event, which was held this past May, recently came to a close[...]Read More
what customers really desire
Customer shopping habits are evolving. In a fast-paced society where a phone is always nearby, convenience is vital. Companies must adapt to these changes in order to satisfy their customers. We have provided some helpful information to[...]Read More
your guide to effective customer service
The words “customer service” can resonate very different in a person’s mind. From a business standpoint, those words may refer to a team or department. To a customer however, these words may have a negative connotation due to lengthy phone[...]Read More