You might expect social media to be the all-star hitter in the world of online marketing. While platforms like Facebook and Instagram still have their place in the marketing mix, other means of communication—such as email marketing—can often[...]Read More
boost ROI with Geofencing!
Accuracy is an important aspect of all marketing campaigns. We are always looking for innovative ways to better spend advertising dollars and push more money where it will generate the highest return on investment. Enter: Geofencing!Read More
How to Make Instagram Work for Your Business
Instagram is a rapidly-growing social media platform and may rival Facebook in the near future. With 500 Million+ users, Instagram will prove to be a lucrative tool in reaching your ideal consumer in many ways. Here are some great tips on[...]Read More
The Importance of User-Generated Content & How to Make it Work for your Business
Have you ever bought something online and shortly after you received it, you were asked to rate or review your purchase? The company is asking you for user-generated content (UGC). Most everyone who has ever shopped online has been asked to[...]Read More
should you be marketing to millennials?
As marketers, we get into the habit of profiling our target audience. We like to delve into what makes our current and potential buyers tick. What do they enjoy? What are their goals and challenges? How can we relate to their needs and[...]Read More
is your business socially engaged?
Have you embraced social media marketing? Social channels like LinkedIn, Twitter, and Facebook are excellent ways to promote your organization among a captive audience. Many local, regional, and national companies are learning how to harness[...]Read More
relationship marketing through video
We’ve all seen the statistics that support video’s popularity. Recent polls revealed that 43% of consumers wanted to see more video content while Facebook users alone watch 8 billion videos a day. Engagement in social media takes the[...]Read More
looking for creative fundraising ideas?
Sire Advertising is your one-stop branding headquarters for custom-imprinted promotional products and apparel. If your sports team, club or organization is looking for a stress-free fundraising solution, you’ve come to the right place![...]Read More
it's time to re-think your online strategy!
Are potential customers finding your site? Is your website generating leads for your business? Are you following up with leads in a timely fashion? Building and maintaining a successful and effective website can be daunting task. It doesn’t[...]Read More
Is direct mail making a marketing comeback?
Over the past 10 years, the tables have turned. Businesses have switched from a focus on traditional mailings to digital marketing. Email marketing is extremely cost effective and offers superior trackability and analytics. However, this[...]Read More