As marketers, we get into the habit of profiling our target audience. We like to delve into what makes our current and potential buyers tick. What do they enjoy? What are their goals and challenges? How can we relate to their needs and[...]Read More
is your business socially engaged?
Have you embraced social media marketing? Social channels like LinkedIn, Twitter, and Facebook are excellent ways to promote your organization among a captive audience. Many local, regional, and national companies are learning how to harness[...]Read More
relationship marketing through video
We’ve all seen the statistics that support video’s popularity. Recent polls revealed that 43% of consumers wanted to see more video content while Facebook users alone watch 8 billion videos a day. Engagement in social media takes the[...]Read More
looking for creative fundraising ideas?
Sire Advertising is your one-stop branding headquarters for custom-imprinted promotional products and apparel. If your sports team, club or organization is looking for a stress-free fundraising solution, you’ve come to the right place![...]Read More
it's time to re-think your online strategy!
Are potential customers finding your site? Is your website generating leads for your business? Are you following up with leads in a timely fashion? Building and maintaining a successful and effective website can be daunting task. It doesn’t[...]Read More
Is direct mail making a marketing comeback?
Over the past 10 years, the tables have turned. Businesses have switched from a focus on traditional mailings to digital marketing. Email marketing is extremely cost effective and offers superior trackability and analytics. However, this[...]Read More
10th annual sire golf marathon raises $6,000 for area youth organizations!
Selinsgrove, PA— For 10 straight years, Sire Advertising’s Annual Golf Marathon has raised money to support local community-based organizations. Fundraising surrounding the 2017 event, which was held this past May, recently came to a close[...]Read More
business anniversary marketing tips
Business anniversaries are an excellent time to call attention to your brand! We recommend focusing on the major milestones such as 5 years, 10 years, 20 years, 25 years, and so on. Here's how to leverage your next important milestone to[...]Read More
Deliver Results with Every Door Direct!
Promoting local business has never been easier! Thanks to the USPS® Every Door Direct Mail® (EDD®) program, businesses can now target individuals, through direct mail, in specific postal zones at a reduced cost compared to first-class[...]Read More
Improve Your Search Engine Optimization With These Tips
Search engine optimization can be a tricky task to perfect. Constantly evolving - the most effective keywords, phrases, and search prose can prove difficult to track - requiring frequent copy and SEO updates for your organization's website.[...]Read More