Selinsgrove, PA— For 11 straight years, Sire Advertising’s Annual Golf Marathon has raised money to support local community-based organizations. Fundraising surrounding the 2018 event, which was held this past May, recently came to a close[...]Read More
what customers really desire
Customer shopping habits are evolving. In a fast-paced society where a phone is always nearby, convenience is vital. Companies must adapt to these changes in order to satisfy their customers. We have provided some helpful information to[...]Read More
your guide to effective customer service
The words “customer service” can resonate very different in a person’s mind. From a business standpoint, those words may refer to a team or department. To a customer however, these words may have a negative connotation due to lengthy phone[...]Read More
boost customer service with an online chat
Have you ever waited days for a response from a business’ customer service – or maybe never even received a response at all? It can often be a major hassle to deal with customer service teams, and you may even decide it’s not worth the[...]Read More
attracting strangers to your business
The big push with most businesses is increasing business by attracting new clientele. In the world of inbound marketing, we call that this the Attract Stage. This is an important part of courting new customers and should be approached with[...]Read More
serve up newsletters that demand results!
You might expect social media to be the all-star hitter in the world of online marketing. While platforms like Facebook and Instagram still have their place in the marketing mix, other means of communication—such as email marketing—can often[...]Read More
boost ROI with Geofencing!
Accuracy is an important aspect of all marketing campaigns. We are always looking for innovative ways to better spend advertising dollars and push more money where it will generate the highest return on investment. Enter: Geofencing!Read More
How to Make Instagram Work for Your Business
Instagram is a rapidly-growing social media platform and may rival Facebook in the near future. With 500 Million+ users, Instagram will prove to be a lucrative tool in reaching your ideal consumer in many ways. Here are some great tips on[...]Read More
The Importance of User-Generated Content & How to Make it Work for your Business
Have you ever bought something online and shortly after you received it, you were asked to rate or review your purchase? The company is asking you for user-generated content (UGC). Most everyone who has ever shopped online has been asked to[...]Read More
should you be marketing to millennials?
As marketers, we get into the habit of profiling our target audience. We like to delve into what makes our current and potential buyers tick. What do they enjoy? What are their goals and challenges? How can we relate to their needs and[...]Read More